First Choice Group
A high-performance e-commerce and inventory management portal for the UK's leading provider of catering equipment spares. The system focuses on precision, speed, and real-time inventory tracking.
The story
behind it
First Choice Group needed to modernize their legacy ordering system to better serve professional technicians and catering businesses. The new portal required deep integration with their ERP for real-time stock levels.
What stood in the way
The catalog consisted of over 100,000 SKUs with complex hierarchical relationships. Ensuring that technicians could find exact parts quickly in high-pressure environments was the primary UX challenge.
How we made it happen
An enterprise-grade web application featuring advanced search algorithms, technical diagram integration, and a custom 'Quick Order' interface for verified engineers.
Impact that speaks
Active Technicians
Successfully migrated a massive user base to the new digital portal with minimal downtime.
Search Response
Implemented ElasticSearch to provide instantaneous results across a massive 100k+ SKU database.
Efficiency Gains
Significant operational savings through automated order processing and reduced manual intervention.
A closer look
What we
delivered
Every feature was built with purpose, performance, and user experience at its core.
Tools & technologies
From concept to launch
ERP Mapping
Auditing the complex existing database structures and planning the synchronization middleware.
Search Engine Optimization
Building the high-performance search logic required to navigate technical parts lists accurately.
Interactive UI Build
Developing the vector-based diagram viewer that allows users to click on parts for instant ordering.
Integration & Hardening
Finalizing payment gateway connections and conducting stress tests for high-concurrency ordering.
Common questions
Let's build something remarkable together
We'd love to discuss how we can help bring your vision to life. Our team has extensive experience across AI, web, mobile, and cloud technologies.
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