RSPB Nature on Your Doorstep
Workholo lead a large-scale digital transformation to modernize the RSPB’s online presence, creating an interactive platform to encourage biodiversity in UK gardens.
The story
behind it
The RSPB needed to move beyond traditional donor management into a mission-driven digital platform. 'Nature on Your Doorstep' was designed to provide personalized, localized advice to millions of UK citizens.
What stood in the way
The organization had multiple siloed databases and an aging CMS that made personalization impossible and data management inefficient.
How we made it happen
Workholo built a centralized data platform and a modern web experience using Python/Django and React. The system utilizes geolocation to provide weather-dependent gardening tips tailored to the user's specific region.
Impact that speaks
Unique Page Views
Massive reach for the seasonal 'Big Garden Birdwatch' campaigns.
Donor Retention
Improved retention through personalized digital storytelling.
Cost Reduction
Savings achieved through cloud migration and automated data processing.
A closer look
What we
delivered
Every feature was built with purpose, performance, and user experience at its core.
Tools & technologies
From concept to launch
Data Audit
Identifying and consolidating fragmented member data sources.
Platform MVP
Building the core advocacy engine and personalized activity algorithm.
Scaling & CRM
Integrating the web platform with the central RSPB CRM system.
Nationwide Launch
Rolling out the platform ahead of peak spring conservation season.
Common questions
Let's build something remarkable together
We'd love to discuss how we can help bring your vision to life. Our team has extensive experience across AI, web, mobile, and cloud technologies.
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