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Unilever B2B Subscription Engine
AI & Data6 MonthsUnilever

Unilever B2B Subscription Engine

A centralized B2B subscription platform enabling Unilever's global distributors to manage high-volume recurring orders with predictive inventory forecasting.

Overview

The story
behind it

Unilever required a standardized digital solution to move from manual restocking to an automated subscription-based model for its wholesale distributors. The goal was to stabilize revenue and optimize factory production schedules.

30%
Operational Savings
99.8%
Order Accuracy
50+
Countries Reached
3.5x
Processing Speed
The Challenge

What stood in the way

Managing varied subscription logic across different product categories and regions, each with unique compliance and shipping requirements, while ensuring the system could handle peak load during global promotional events.

Our Solution

How we made it happen

We deployed a custom WooCommerce-based engine with a proprietary B2B subscription plugin. The system uses historical order data to predict future needs and pre-populate distributor baskets.

Key Results

Impact that speaks

20+

Global Brands

Secured top-tier equipment brands as exclusive marketplace launch partners.

40%

Reduced Op-ex

Automated vendor onboarding and payouts decreased administrative overhead.

$2M+

Monthly Revenue

Direct scaling of marketplace volume within six months of the full release.

Gallery

A closer look

Unilever B2B Subscription Engine gallery 1
Unilever B2B Subscription Engine gallery 2
Features

What we
delivered

Every feature was built with purpose, performance, and user experience at its core.

Predictive Order Modeling
Custom B2B Subscription API
Dynamic Batch fulfillment
Distributor Performance Tools
Automated Tax Compliance
Multi-region Catalog Sync
Volume-based Discounting
Integrated Logistics Tracking
Tech Stack

Tools & technologies

BigCommerceReact.jsNode.jsStripe ConnectPostgreSQLGoogle Cloud PlatformElasticsearch
Timeline

From concept to launch

Phase 1

Marketplace Blueprint

Defining commission structures, vendor rules, and logistics workflows.

Phase 2

Vendor Portal Build

Crafting a standalone interface for vendors to manage products, pricing, and orders.

Phase 3

Integration & Escrow

Implementing Stripe Connect for secure multi-party payments and freight APIs.

Phase 4

Vendor Onboarding

Assisting early-stage vendors with data migration and storefront setup before launch.

FAQ

Common questions

Ready to start?

Let's build something remarkable together

We'd love to discuss how we can help bring your vision to life. Our team has extensive experience across AI, web, mobile, and cloud technologies.

Start a conversation